Bespoke web design – is there any point in going local?
There’s an interesting divide of opinion when it comes to local services. I personally don’t value it enormously in a business sense when I’m a buyer – as our world is currently ruled by the dynamic generation and that’s something I’m totally signed up to. There really is no need to be in one place any more. My time in IT support taught me the value of the 24 hour business and how easy it was to implement with current virtualisation technologies.
Yet, like most things, that’s just an opinion. And bizarrely, when I’m the person providing a service, I think about it in a very different way…
Being local is often touted as a “unique service proposition”. I would say it’s more of a happy coincidence that is beneficial, rarely would I push it as a boon to a potential client. In addition, our Surrey web design services are anything but local, having worked with clients from Brazil, the United States of America and of course mainland Europe. But when I think about how we work and what background information I like to have, there is absolutely a case to be made for championing local over remote services. That added layer of understanding needed to do great work is so much easier to achieve when spending a quantity of “facetime” with a client.
We generally use a thing called Agile as a software development methodology – it’s iteration based and can deal with varying client interaction very well, and suits a variety of projects. It’d be suitable for an ecommerce web design company all the way to an internal corporate application developer. Iteration based methods though work so much better with the right feedback too. Quality feedback relies on quality communication, and really, there is no better quality communication than in person.
So how do I surmise? Local clients make work more efficient, and efficiency gives more freedom to improve quality. So, absolutely, there is certainly a point in going local. It makes things easier for everyone!
I have one caveat to my statement though, which is unique to our business in that we are based in Surrey. London is a big source of our work and a city we are hugely involved in, particularly in our niche industry of wine web design and recruitment web design. As a result we do have meeting space in the very centre of the city, for the reasons explained above. We are very much open for London web design needs!
I lied. I have two caveats. My other one is about what local infers in current popular culture. Essentially, you won’t see me behind a stand at your local farmers market any time soon. You may see me buying from one though.